notNeutral

RIOS, an architectural design company based in Los Angeles, USA, launched notNeutral in 2001. They developed their cups from the four perspectives of "functionality," "relevance to objects," "individuality," and "culture," and after working with top baristas to design them, they used technology in a trial and error process. They designed cups for specialty coffee, with curves based on fluid dynamics, an ergonomic relationship between the action of holding the cup and the handle, and the optimal distance between the face and the cup to enjoy the aroma of the coffee.