Bird Friendly Blend (Beans) 150g No.927

Bird Friendly Coffee

This coffee is organically grown in the shade of tropical forests, which are resting places for migratory birds. A portion of the profits from the product will be used to fund migratory bird conservation activities through the Smithsonian Migratory Bird Center. The coffee beans that grow slowly in the forest are of high quality, and shade-grown coffee, which provides wind protection and reduces direct sunlight, also helps create sustainable farms. We hope to convey the importance of the natural environment to our customers through the taste of the coffee.

Green bean producing countries: Ethiopia, Guatemala, Honduras

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JAS certified organic coffee

Organic coffee is grown without relying on chemically synthesized pesticides, fertilizers, or genetic modification, making the most of the power of nature. Farms and manufacturing plants are inspected annually by registered certification organizations to ensure that they are being produced in accordance with the rules. Only foods that meet these strict standards are allowed to display the "Organic JAS Mark."

Fairtrade Certified Coffee

The coffee used is certified raw material, sourced in accordance with standards from Fairtrade certified producers.
Content of all ingredients: 100%
For more information about the nonprofit organization Fairtrade Label Japan, please click here: https://www.fairtrade-jp.org/

Bird Friendly Certification

The Smithsonian Migratory Bird Center at the Smithsonian National Zoo in the United States certifies shade-grown, organically grown coffee as "Bird-Friendly® Coffee" and promotes coffee cultivation that takes into consideration the environment and the protection of flora and fauna. To receive certification, coffee must meet certain criteria, such as being shade-grown, organically grown, and 40% of the coffee must be covered by trees. Traditional coffee cultivation, which cultivates rich forests, can protect the environment and tropical forests.

Shade-grown cultivation

Shade-grown cultivation is the cultivation of coffee under the shade created by shade trees. It is a traditional cultivation method that also aims to protect the natural environment, such as forest cultivation and the conservation of migratory birds. In coffee-producing regions around the world, there is a tradition of cultivating coffee under the shade of tropical forests, avoiding direct sunlight.